2025 Product Wrap-Up: Built for Better Calls, Faster Work, and Smarter Control

According to Zendesk’s 2024 CX Trends report, 61% of customers will switch to a competitor after just one bad service experience. That number climbs to 76% after two. For businesses, that makes communication quality a direct revenue risk. That’s why, in 2025, we focused squarely on reducing that risk.

This year, we delivered updates that simplify infrastructure, strengthen reliability, and give teams smarter ways to manage calls, numbers, and workflows. From role-based access and spend caps to real-time number reputation checks and LLM-powered automation, every feature was built to remove friction and improve day-to-day control.

Here’s what changed in 2025, and how it helps you work better in 2026.

A smarter mobile app 

In 2025, the mobile app evolved from a softphone into a full command center. Whether you’re routing calls, reviewing performance, or simply making a quick customer callback, everything you need now fits in your pocket.

Built-in control, wherever you are

We introduced a series of updates that turn the mobile app into a true operations hub — secure, flexible, and ready to support agents and admins alike.

Secure by default 

Two-factor authentication (2FA) now comes standard, giving every user an added layer of protection. No extra setup, no extra steps — just secure access from the first login.

Smarter dialing 

Agents can now see the country code and region of any number before calling, helping avoid misdials and enabling more informed outreach, especially in global operations.

Personal contact sync

You can now sync your mobile phone’s contact list directly with our VoIP app, making it easy to call personal or previously saved numbers, without needing to manually re-enter anything.

Inbound routing, on the move 

Edit destinations, reorder call flows, or temporarily disable routes all from your phone. Network admins and support leads no longer need to log into a desktop portal to handle urgent routing changes.

Lightweight AI CRM

AI Agents features now work directly inside the mobile app: answer calls, collect caller details, create new contacts, and auto-generate summaries. It’s CRM functionality, minus the bloat.

Better call delivery and answer rates

Call quality and pickup rates are two sides of the same problem, and in 2025, we tackled both. These changes give you more control over how calls are delivered, routed, and answered across global traffic.

Smarter delivery, fewer missed calls 

With new tools focused on performance and precision, your outbound traffic now has a better chance of getting through — and getting answered.

CLI rotation for higher answer rates

When one number goes cold, rotate to another. Automatically shift caller IDs across your pool of numbers to improve answer-seizure ratio (ASR) and avoid flagged lines.

Advanced routing logic

Define specific rules for each type of call, and fine-tune which vendors get included. That means better call quality without wasting time on underperforming routes.

Localized traffic handling 

You can now keep signaling and media local to reduce latency and improve clarity. Use IP allowlisting and geo-optimized routing to tighten security and cut down delays.

More control for teams and finance 

In 2025, we introduced features that help operations teams stay organized, limit risk, and simplify account management across growing teams.

Tools that help you stay ahead and online

These updates make it easier to manage who can do what, keep spending in check, and close the books without chasing down billing data.

Role-based access

Give team members access based on their function, without exposing sensitive settings or data. Whether it’s a billing manager, support lead, or external partner, you decide what each person can see and change.

SIP account spend caps

Set spending limits on specific SIP accounts to prevent overages and enforce internal budgets. Especially useful for resellers and multi-client environments.

Invoices by email 

Billing now lands automatically in your inbox, on schedule — no more logging in to check, download, or forward invoices manually.

Faster activation and trust 

Time-to-live for numbers — and trust in those numbers — directly affects your ability to operate. In 2025, we cleared the bottlenecks that slow teams down and gave you new visibility into number health.

Less waiting, more transparency 

Every update in this group was built to speed up onboarding and reduce the hidden risks that come with flagged or unverified numbers.

Clearer account tiers 

New account levels give users a visible upgrade path tied to usage. As your volume grows, so does your access to better pricing and faster provisioning.

Accelerated number activation

The Know Your Customer (KYC) process was overhauled, making it faster and smoother for vendors to verify documents and get your numbers live — so you can start calling sooner.

Number reputation insights

Quickly check if a number is flagged as spam using the portal or API. This helps protect pickup rates and lets you retire or rotate numbers before they cause delivery issues.

AI for telecom operations 

In 2025, we started handing more operational control to AI — not through dashboards, but through direct, programmable interfaces. For teams managing high-volume traffic or complex infrastructure, this unlocks a new level of speed and flexibility.

Built for automation and analytics 

These capabilities allow you to scale operations without scaling headcount, and turn AI into an active operator inside your telecom stack.

LLM-powered account control (MCP)

Use large language models to run queries, make changes, or trigger workflows through natural language prompts. Automate porting, provisioning, or call flow adjustments all without touching a UI.

Bring Your Own Bot (BYOB)

Plug any AI agent into local or toll-free numbers across 130+ countries, and deliver carrier-grade voice quality with instant provisioning. Perfect for teams deploying custom support bots or sales assistants.

2025, wrapped

Every update in 2025 was built around a single idea: making telecom easier to use, smarter to manage, and faster to adapt. Whether you’re a one-person startup or a multi-region operation, these tools give you more control with less effort.

Ready to put these updates to work? Explore the platform and see how you can deliver better calls, tighter control, and faster execution in 2026.